Education leadership · Innovation · Governance

Design the future.
Make it happen.

Lawyer, ICAM no. 107770, specialising in technology law. Director General of colegiobrains.com and university lecturer. This project develops his personal research in educational legaltech in the context of his ongoing studies in the AI Strategy for Legal Leaders course at Stanford Law School Executive Education, with independent editorial responsibility.

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25+years transforming organisations

5educational centres in the group he leads

20+years of teaching activity

Madrid · SpainEducation as a system. Leadership as service.

01 · An idea of education

Education is not about preparing students for a world we already know, but giving them the judgement, balance and confidence to build the next one.

Personal vision

02 · Education at scale

From classroom to boardroom.
A complete view.

A career connecting executive leadership, educational vision, university, research, talent, innovation and institutional responsibility.

2015 — present

Brains International Schools

Director General since 2021

Strategic, operational and financial leadership of a group of five educational centres. Five-year strategy, sustainable growth, academic and corporate leadership, digital transformation and relationships with families, the board and institutions.

colegiobrains.com

2010 — 2015

UDIT

Legal & corporate affairs and teaching

Business development and partnerships with companies and institutions in technology, design and innovation. Legal leadership and lecturer in computer law, intellectual property and videogames.

udit.es

2010 — 2014

Spanish Design Observatory

Executive Manager

Leadership of multidisciplinary teams across fashion, architecture, videogames and graphic design; coordination of scientific advisers, sector studies and reports on the economic value of design.

2016 — present

Fundación CINNED

Trustee, co-founder and secretary general

Projects and partnerships to improve pre-university education: talent, guidance, critical thinking, mental health, ethics and artificial intelligence.

cinned.org

03 · Education management guide

To lead is to educate,
sustain and build trust.

A private education group cannot be managed by separating education and economics. Without a strong educational project there is no trust or enrolment; without economic sustainability there is no long-term project.

Management advice drawn from experience, not a catalogue of achievements.

Education purpose

Decide as an educator too

A Director General should understand classrooms, phases, teachers and learning evidence. A management decision is only good when it protects or improves the educational promise.What changes for the student and the teacher?

Economics & enrolment

Understand what sustains the project

In a private school, enrolment is the essential recurring income. Capacity by phase, retention, admissions, pricing, financial aid, staffing, investment and cash must be read as one system.Where are we gaining or losing trust and continuity?

Talent & culture

Care for the people who make school possible

Selecting, developing and retaining excellent teachers is strategy, not personnel administration. Climate, clarity and professional dialogue ultimately reach the classroom.Do teams know what is expected and how they will be supported?

Academic innovation

Prioritise programmes with purpose

Innovation should answer an educational need and genuine demand. Test, measure and scale programmes — and close those that produce activity or image without impact.What outcome do we seek, and how will we know it works?

Technology & data

Use technology to serve better

Technology should simplify processes, expand knowledge, improve collaboration and enable better decisions. It does not replace human relationships or make a school innovative by itself.What friction does it remove, and what capability does it create?

Services & wellbeing

Educate beyond the classroom

Nutrition, dining, transport, sport, guidance, safeguarding and activities are part of the educational experience. Their quality directly affects wellbeing, reputation and family retention.Do we apply the same standard of care to every service?

Business development

Grow without diluting identity

New programmes, partnerships, phases, services or campuses should start from the mission, tested demand and real operating capacity. Growth also means knowing what to decline.Is there educational fit, demand and capacity to deliver?

Relationships & governance

Build legitimacy and anticipate risk

Public bodies, universities, employers and associations extend a school's impact. Safeguarding, compliance, data, facilities and reputation also require constant governance and review.Who needs to be informed, involved or protected?

Executive agenda

Six questions for every monthly executive meeting

Every indicator needs an owner, target, frequency and decision threshold. Reporting is not enough: the meeting should end with priorities, owners and dates.

01How are enrolment, capacity and retention moving by campus and phase, and why?
02Where are the variances in income, staffing, cash and investment, and what decision do they require?
03What evidence shows that learning and priority programmes are improving?
04Where are the talent risks: critical vacancies, turnover, absence, climate or middle leadership?
05Which failures in admissions, communication, dining, nutrition, transport or wellbeing are eroding trust?
06Which partnership, risk or strategic decision needs the Director General today and cannot be delegated or delayed?

The director's bookshelf

Read to lead
with better judgement.

A selection on instructional leadership, change, strategy, execution and systems thinking. Links go to publishers or institutions and are not affiliated.

Michael Fullan

The Principal

For keeping learning — rather than bureaucracy — at the centre of school leadership.View publisher 02

Michael Fullan

Leading in a Culture of Change

For leading complex transformation through purpose, relationships and coherence.View publisher 03

Peter Senge et al.

Schools That Learn

For seeing the school as an organisation that learns with its whole community.View publisher 04

Richard Rumelt

Good Strategy/Bad Strategy

For turning diagnosis into priorities and coherent action rather than slogans.View publisher 05

Peter F. Drucker

The Effective Executive

For managing time, priorities, decisions and executive responsibility.View publisher 06

Donella H. Meadows

Thinking in Systems

For understanding interdependencies, feedback loops and unintended effects.View publisher

Sources for keeping judgement current

04 · Leadership journey

Institutions, technology
and transformation.

2025 —

Talent Forum Adviser

ACADE Educación Privada

Employment policy, talent and compliance in private education.

2025 —

National Education Pact speaker

AMETIC

Talent Commission and long-term continuity for the education system.

2021 — 2023

Co-founder and Secretary General

Madrid Creative Industries & Videogames Cluster

Launch, governance and legal framework.

2003 — 2009

Global Information Technology Manager

Fundación Eurocaja Rural

Deputy management, consultancy and global technology projects.

1998 — 2003

Internet Team Manager & Legal

Cadena COPE

Content, operations, partnerships, digital business and software.

1997 — 1998

Legal Counsel

Ministry of Foreign Affairs

Political asylum, election observation and refugee services.

05 · Teaching and thought

Teaching to understand change.

More than two decades teaching at the intersection of law, technology, intellectual property, entrepreneurship and new business models.

2022–2025

ISDE Law & Business School

Legaltech Professor

2015–2021

Universidad Carlos III de Madrid

Visiting professor in videogame law and intellectual property

2008–2021

UNED

EdTech professor and bLearning project leadership

2011–2015

IE Law School

Visiting professor in entertainment, videogames and IP

2010–2016

Fundación General UIMP

Guest speaker in intellectual property and digital law

2001–2006

Universidad CEU Cardenal Herrera

Professor of intellectual property and information technology

Publications and academic work

Law, videogames, software and the education experience

2023Optimising the family experience in private education
2023Challenges and solutions in notarial escrow
2013Videogames: a new player in Intellectual Property Law

Dialnet

06 · Entrepreneurial mindset

Create, protect
and make viable.

01 · Legaltech

Registrasoft

Founder and CEO. A platform for traceability, intellectual property, certification and escrow of technology assets.

Visit project

02 · Proptech sostenible

Natureback

Co-founder of a connected, sustainable modular-home concept centred on wellbeing, designed for energy savings of up to 85%.

2009–2014

03 · Education innovation

Entrepreneurial institutions

Junior Law School, university–business partnerships and EdTech platforms: moving innovation from discourse to real learning experiences.

Education impact

Conversations that build

Let’s talk about the education
the next generation deserves.

Families, educators, institutions and purpose-led projects: if we share an important question, it deserves a direct conversation.

Luis Manuel TolmosDirector General · Brains International Schools

Design the future.Make it happen.

From classroom to boardroom.A complete view.